Frequently Asked Questions

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About BookMarketing.pro

Our parent company, Archieboy Holdings, LLC., has been around since 2002. Since 2011, we have been offering book marketing services through eBookIt.com. Given the high demand for more specialized and focused marketing, we have moved all marketing activities to BookMarketing.pro where we are now offering these services to all authors, regardless of publisher.

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We offer dozens of marketing services, some with hourly fees that vary, some with monthly fees, and some with one time fees. Also, discounts are applied based on the extent of services ordered. If you complete the request for the book marketing proposal, we will send the personalized proposal with all prices clearly spelled out.

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Not all books are destined to be bestsellers. It is not only the quality of the writing; the marketability of the book plays a significant role. Sometimes, there might just not be enough demand. The only way to know if a book has bestseller potential is to market and promote it—the right way. This means before any resources are spent attempting to make sales, ensure that the book has the best chance of succeeding by ensuring the book's presentation is professional and attractive, and it is available in the formats and on the sites/devices where the prospective readers are. Then we focus on exposure, and then sales.

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Yes, we do! We offer publishers who submit books for the clients special discounted rates. Please contact Bo using the contact form on the bottom of our homepage for details.

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Advice

I get this question often, and here is my response.

First, remove all of the services that were already done and we done well. So if you created dozens of social media images that look great, cross that service off the list of potential services for you to use.

Next, remove all the services that don't apply to your book. For example, if your book is not a children's book, then remove the children's book service. If your book is a self-help book, then it wouldn't make the best movie, so remove the "Hollywood Here I Come" service.

Now you can look at our packages. I created these packages with this question in mind... I put all the "biggest bang for the buck" services in these packages. So for example, if you only have $500, the "Under $500" package contains those services I would suggest. You can see the services that each package contains.

I hesitate to list services here because they change and are updated frequently, but I always update the packages. So look at the packages here: https://www.bookmarketing.pro/marketing/search

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Audiobook Distribution

Creating audiobook-ready files is not easy, and any deviation from the below requirements will cause the files to be rejected. Audible.com has very strict standards in order to maintain quality.

  • Opening and closing credits audio files. Two separate files are required to begin and end your audiobook.
    Opening Credits:

    [title of audiobook]
    Written by [name of author]
    Narrated by [name of narrator]
    Closing Credits:

    This has been [title of audiobook]
    Written by [name of author]
    Narrated by [name of narrator]
    Copyright [year and name of copyright holder]
    Production copyright [year it was recorded] by [company name]
  • All recordings must be human-voice -- no computer-read books accepted.
  • File type accepted: MP3 (192 kbps or higher)
  • Files must be CBR (constant bit rate) as Audible does not accept VBR (variable bit rate) files.
  • Submitted audiobooks may not contain both mono and stereo files. Stereo files must not be joint-stereo. Mono files are strongly recommended.
  • Each audiobook should be encapsulated in its own folder or directory. The directory should match the full title of the audio.
  • Each file must be comprised of a single chapter, episode, or story (unless otherwise not possible). Note that each file will typically become a “track” that a customer may use for navigation.
  • If the audio has no chapters, please split the audio into segments that are no longer than 2 hours each, but no shorter than 30 minutes each (when possible).
  • Each file should be preceded by a three digit number that denotes the order in which the files should appear. The file names should appear as: 001_title.mp3, 002_title.mp3, 003_title.mp3.
  • Provide a sample file that is named, “title_sample.mp3.” The sample audio must not exceed 5 minutes in duration and it must be longer than one minute. It should start with narration, not opening credits or music, and must not include explicit material. This sample is used by customers to preview your audiobook.
  • “Ripping” audio CDs is strongly discouraged as errors can often produce skipping and other audible glitches in the audio.
  • Each file must be free of extraneous sounds (mouse clicks, mic pops, mouth noises, etc.)
  • Each file must measure between -23dB and -18dB RMS and have -3dB peak values and a maximum -60dB noise floor
  • Each uploaded file must have between 0.5 and 1 second of room tone at the head, and between 1 and 5 seconds of room tone at the tail.

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Audible does for Audible.com, and Amazon*. You do for the other retailers.

* and iTunes if you are not going with full distribution.

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We are happy to submit your audiobooks through our ACX account. ACX will distribute your books through Amazon, Audible, and iTunes. For a $99 one-time fee and 15% of net sales, we will take care of the spot-checking the files and submission, sales reporting, creation of iTunes-ready audiobook, and audiobook image from your ebook image (if not provided). We keep 15% of the net royalties for this service.

Your books MUST be on Amazon to distribute through ACX, or at least must be in the process of getting on Amazon.

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All payments are made through PayPal. Make sure your PayPal address is up to date in your profile with us. If you don't have a PayPal address entered, we send the payment to your e-mail address on file and PayPal will send you a notification that you have money. We pay the PayPal fees.

If you are unable to use PayPal, we can mail a check, but there are extra processing fees included and some restrictions. Ask us for more details if PayPal is not an option for you.

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In short, you can expect to receive about 50% of the retail price on average from all the retailers combined. For specifics and a list of our retailers, see https://www.bookmarketing.pro/control?uy_getpublicfile+publicFiles-bmpaudiodetails_1_.pdf+bmpaudiodetails_1_.pdf+control

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Audible is very strict about the image, so it is best to have the person who designed your ebook/printbook cover also design your audiobook cover image to these specs:

  • Images must be no smaller than 2400 X 2400 pixels in size.
  • The resolution of these images can be no smaller than 72 dpi.
  • Images must be squared. The squared cover must be a true squared cover and cannot be rectangular with colored borders on the side. (ex. CD case cover/jacket)
  • Images should be at least 24-bit.
  • Images cannot refer to physical CDs or media other than the audio presented.
  • Pornographic and offensive materials are not allowed.
  • Image types allowed: JPEG, TIFF, PNG
  • Each image should be labeled as the full title (ex. Book_title.jpg) or ISBN (ex. 1234567890123.jpg)
  • Images must contain both the name of the title and author(s)
  • Images cannot contain any borders. Audible considers borders any kind of "filler" used to make an ebook image into a square.

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Book Sales

 

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We do offer the option to get paid by check or wire payment. However, with the following restrictions:

  1. You must let us know you want to get paid by check or wire.
  2. We can only send checks to address in the USA.
  3. If you require payment to be wired, there is a $50 wire fee that will be deducted from the payment.
  4. We can send a minimum of $100 at any given time, so you must let us know when your accumulated royalties exceed $100. We do not monitor your account.

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Ebook Distribution

Submit a request through your project in the client area: https://www.bookmarketing.pro/projects - this will authenticate the request. We will remove it within 72 hours, but allow 30 days for all the retailers to remove it fully.

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We do provide you with an ISBN, if you don't have one, with our ebook distribution service. If you are using your own ISBN, it must be a 13 digit ISBN, and it must be unique for the ebook version (only one ISBN is necessary no matter how many different ebook formats, e.g., .pdf, .epub, .mobi). The ISBN is under our brand "eBookIt.com" and must be returned if your book is taken out of distribution by us.

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You can opt out of any of the retailers that are in bold the list above (the major retailers) or opt out of all of the retailers that are not in bold. You specify this in the project form.

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This information is accurate as of December 15, 2018. Although some retailers take more than others, it is strongly suggested that you do not opt out of any retailer because of their take. For example, Amazon takes a whopping 65% for books priced OVER $9.99 and less than $2.99 (otherwise they give a generous 70%!), but they have the best distribution.

  • iBookstore (Apple): 30%
  • Amazon: 30% or 65%. 30% is the RETAILER'S SHARE if your book's retail price is between $2.99 - $9.99. For retail price below $2.99 or over $9.99, RETAILER'S SHARE is 65%.*
  • Barnes & Noble: 35% or 60%. For ebooks with a retail price at or between $2.99 and $9.99, 35% is B&N's share.
    For eBooks with a retail price at or below $2.98 or at or greater than $10.00, 60% is B&N's share.
  • Kobo: 45%. This varies slightly based on country/currency in which the book is sold.
  • Google: 48.05%. Retailer's approximate share.
  • eBookIt.com: 25%. For any priced book. The best place to send potential readers of your book
  • Baker and Taylor: 55%. For books sold. B&T also rents books and has a varying payment schedule for rentals.
  • All Others: 55%.

eBookIt.com keeps 15% of the NET profit from the books. So for example, let's say your book sells for $9.99 at Amazon, and qualifies for the 70% royalty. Amazon would pay eBookIt.com $6.99; eBookIt.com retains $1.05, and pays the author $5.94.


If you sell the same book through the sales page for your book at eBookIt.com, you get to keep $7.49, as eBookit.com pays the author 75% (and we don't take 15% on top of that).


Royalties on print books through Lightning Source vary greatly based on may factors such as price, number of pages, size, etc. eBookIt.com keeps 15% like with all other retailers, but LS keeps an extra 5% for distribution charge. This used to be paid for by a yearly $15 charge invoiced to print book clients, which is no longer necessary.


* Amazon Update: If you submit your book to us with a retail price between $2.99-$9.99, we will submit to Amazon with the 70% royalty option. If you request a suggested retail price book of less than $2.99, or over $9.99, we'll select the 35% royalty option. Amazon's policies regarding the different royalty options, and the royalties they will pay in certain situations, are complex. For full details, please see their Sales & Reporting and Royalties FAQ.


Note also that Amazon adds a small "delivery" fee to books receiving the 70% royalty based on the file size. (See the second column of "Section C" on this chart details).

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Expectations

The ROI greatly varies from service to service. Before we go into more detail, consider the parable of the bucket and the pipeline. Here is the 30-second version of the story:

A village was in need of fresh water, but the only source was a stream miles away. Every day, villagers would have to make the hike to get the water. Two local entrepreneurs decided to do something about it. The first entrepreneur used a large cart that could hold several buckets to store the water and would make daily trips to the stream and return to the village to sell the water. This entrepreneur would earn 10 coins a day. The second entrepreneur invested in building a pipeline from the stream to the village. Although this took both time and investment, once the pipeline went live, the second entrepreneur would make hundreds of coins a day and not have to do any work. He put the first entrepreneur out of business.

We don't expect all authors to build pipelines and forgo the instant returns and immediate sales, but we do strongly believe that a solid marketing strategy should include both short-term and long-term investment. The goal isn't to endlessly dump money into ads and promotions and hope that the positive return continues indefinitely (spoiler alert: it won't). Nor is the goal to tirelessly search for new promotions that promise high returns on investment, only to lose money on countless "duds" before finding one that works for your particular book. The goal is to "build a pipeline" by making a name for yourself as an author and/or your book. This requires exposure and branding. However, because we know most authors typically don't have deep pockets, we mix in some promotions with short-term (one to three months) profitability potential so sales can justify continued longer-term investment in the book.

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Although almost certainly, any of our services will lead to more book sales, we cannot guarantee it. There are too many factors outside of our control. For example, if you are selling ten books a month on average due to some regular promotion that you do, then you stop doing that promotion; even if our efforts increase your sales by nine books per month and would be considered successful, you are selling one fewer book per month. If your books are seasonal, or even if you happened to have a great month prior to the promotion with us, overall sales could go down despite a successful campaign. The criterion of "sell more books" (understood as more books per month) would be a flawed measurement criterion.

 

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Again, this all depends on the service. For example, our Podcast / Radio Tour guarantees interviews. These interviews can take place within days or months from the time the service was ordered. We don't know (nor can we measure) how many people will buy your book as a direct result of the interview, but we do know from experience that these interviews tend to result in sales that will continue coming in for years.

Even our Amazon Ads Setup and Management service takes about 90 days to optimize. While sales should start coming in within a week or two of launching the campaign, people can add books to their wish lists and buy them months from now.

Be patient. If you are on a tight budget or even just a bit skeptical, we suggest starting with just one or two services, then when you are convinced by the results, proceed with more services.

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You can expect that, for at least an hour on Amazon, your book will be listed as an Amazon Best Seller. Amazon's "Best Seller" designation is given to the top 100 books in every category based on the sales that hour. You can read more details about this on Amazon's site: https://kdp.amazon.com/en_US/help/topic/G201648140.

What this means: Once an Amazon Best Seller, always an Amazon Best Seller. But this doesn't mean your book is "currently" a best seller. Be careful how you represent your book. You will only see the "best seller" flag attached to your book, and on Amazon's Best Seller lists when your book is a best seller. With our service, this can last anywhere from an hour to over a day, depending on the competition in your category.

The "Amazon Best Seller" is a marketing gimmick, make no mistake. However, it is still an accomplishment that very few authors get to experience. It is impressive to the layperson who doesn't know how Amazon's Best Seller status works, which is virtually everyone. This is why this service is so popular with authors.

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Promotion aims to get your books into the hands of more readers with the hope that it catches on organically; that is, people will start to share and write about your book, increasing sales without putting more money into it. Most people forget or don’t know that when a traditional publisher puts out a book, it usually does so with tens or hundreds of thousands of dollars of marketing to initiate this organic growth. Some books succeed (as measured by growing organically), and even with that kind of investment, most do not. Self-published authors rarely have those kinds of funds for investment. Putting a couple hundred dollars into a promotion or two one time is unlikely to spark any organic growth, but it should stimulate sales and increase readership. The bottom line is to manage your expectations if you are dealing with a small budget. Continued promotion is the way to go, but one needs to know when to accept that the book is not marketable. This is a difficult conclusion since it is essentially giving up on the book.

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Form Fields

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* update, we no longer offer the jacket option

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Amazon provides a great tool for calculating the price of your book and shows you your royalty for your chosen price. You can find this at https://kdp.amazon.com/en_US/help/topic/GSQF43YAMUPFTMSP  Your royalty shown must be a minimum of $2 per book. We can choose the price for you if you leave it blank. We will also set the Ingram prices based on what you enter for Amazon. Ingram prices are typically about 40% higher because profit is lower due to splitting the royalties with bookstores.

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Amazon provides a great tool for calculating the price of your Amazon book and shows you your royalty for your chosen price - you can use this for Ingram as well. You can find this at https://kdp.amazon.com/en_US/help/topic/GSQF43YAMUPFTMSP . Your royalty shown must be a minimum of $2 per book. We can choose the price for you if you leave it blank. You can also set the Ingram prices based on what you enter for Amazon. Ingram prices are typically about 40% higher because profit is lower due to splitting the royalties with bookstores.

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Project Updates

The fee depends on the scope of the work being done. For most services, we charge an hourly rate of $150—this time can also be purchased in bulk for a reduced rate(under consulting). We do have some standard update fees since some retailers charge for updates.

All update prices below include up to 15 minutes of labor. Extensive changes will require more time.

Ebook Updates

Metadata Change Only and Resubmission: $35
Metadata, Cover, and/or File Change and Resubmission: $59
Formatting, Conversion, and Redistribution from New Source File: $175

Print Book Updates

Amazon KDP Paperback Interior Revision: $25
Amazon KDP Hardcover Interior Revision: $25
Ingram Paperback Interior Revision: $49
Ingram Hardcover Interior Revision: $49
Amazon KDP Paperback Cover Revision: $25
Amazon KDP Hardcover Cover Revision: $25
Ingram Paperback Cover Revision: $49
Ingram Hardcover Cover Revision: $49

Audiobook Updates

Updating audiobook from client-provided files*: $49
Updating audiobook cover or metadata: $25
Updating audiobook using one of our narrators: price varies depending on extent of updates

* audio mastering may be required which will add to the price.

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Technical

First, you need to make sure you have a Facebook Page setup—not a just a Facebook personal account, a "page" devoted to you as an author or your book. If you don't let your project manager know and they will set one up for you (and you can ignore the rest of this answer).

(You should do all of this on a desktop device rather than a mobile device).

 

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If you signed up for the Amazon Ads Setup and Management Service, and a) your book is not being distributed by eBookIt.com, and b) you are distributing your book through your own Amazon KDP account (not through another service), then these directions are for you.

There are four parts to this:

  1. Sign up for an Amazon Ads account if you already don't have one.
  2. Fund your Amazon Ads account if you already didn't add a credit card.
  3. Give access to our Amazon marketing specialist.
  4. Rename your account to author or book name

Skip to any section if not needed.

Sign Up for an Amazon Ads Account

Fund Your Amazon Ads Account

Give Access to our Amazon Marketing Specialist

Change Your Default Account Name

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f you are already a client of ours and have signed up for this service, this section contains exactly what you need to know to make full use of this service.

 

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If your ebook is also with other retailers like Google, B&N, Apple, etc., then Amazon allows for “price matching.” Since they won’t allow you to set a price of "0.00" for your ebook, you need to change your ebook price with any major retailer to free (I suggest B&N or Google, as these are easiest and take place quickly). Then, you need to use Amazon KDP’s HELP menu to contact them and request a price match. Here I will show you how to do this using Barnes and Noble and Amazon.

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Transform Your Writing Journey: Expert Self-Publishing & Dynamic Book Marketing Awaits!

Embark on a successful literary journey with BookMarketing.pro, where your story is not just published, but brought to life. Experience a seamless blend of professional self-publishing services and innovative marketing strategies, tailored to elevate your book's presence in the reader's world. Your masterpiece deserves the spotlight; let's make it shine together! No matter what your budget, we have solutions.

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