Your Complete Book Marketing and Promotion Solution

You might have heard of the word "synergy" before. This is the idea that a combined effect is greater than the sum of the parts. This is a very true with book marketing and promotion. Separately, there are many book marketing strategies that might result in increased sales and exposure. However, a complete, well-planned strategy, has the best chance of success largely because of what is called the mere-exposure effect or familiarity principle, or the psychological phenomenon by which people tend to develop a preference for things (in this case, you and your book) merely because they are familiar with them.

Market Research

Your book is a product. Launching a product requires knowing the market and knowing it well.

Pre-Publication

Even if your book is already published, it is important that it was actually ready for publishing.

Increasing Visibility

Both your book and you as the author should be widely visible in most cases.

Launching

A book launch is a well-timed hard push of your book. If your book is already launched, we can do a relaunch.

Local Promotion

Authors shouldn't forget the valuable resources and opportunities in the local community.

Book / Author Website

A book or author website is a must for modern authors for connecting, marketing, and direct selling.

Ongoing Promotion

For as long as your book is available for sale, it can be promoted. The promotion should never stop.

Reviews / Endorsements

Reviews and endorsements add credibility to your book. People tend to (overly) rely on these, so you need them.

Social Media

Authors can build a huge following using the social media tool of their choice. This ultimately results in selling books. Lots of them.

Get Your Customized Book Marketing Plan Now

We offer both a no-obligation 30-minute phone consultation as well as a "self-serve" online tool, both designed to help us understand you, your book, your budget and your goals. This allows us to create the ideal book marketing and promotion strategy for you.

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Meet the book marketing pros

We have a small, but efficient and effective team with decades of combined book marketing and promotion experience. For Dr. Bennett's complete bio, visit his personal author website.

Bo Bennett, PhD

Book Marketing Pro

Ryan Levesque

Book Marketing Pro

Trebor Bennett

Book Marketing Assistant

Frequently Asked Questions

About BookMarketing.pro

Our parent company, Archieboy Holdings, LLC., has been around since 2002. Since 2011, we have been offering book marketing services through eBookIt.com. Given the high demand for more specialized and focused marketing, we have moved all marketing activities to BookMarketing.pro where we are now offering these services to all authors, regardless of publisher.

We offer dozens of marketing services, some with hourly fees that vary, some with monthly fees, and some with one time fees. Also, discounts are applied based on the extent of services ordered. If you complete the request for the book marketing proposal, we will send the personalized proposal with all prices clearly spelled out.


Expectations

The ROI greatly varies from service to service. Before we go into more detail, consider the parable of the bucket and the pipeline. Here is the 30-second version of the story:

A village was in need of fresh water, but the only source was a stream miles away. Every day, villagers would have to make the hike to get the water. Two local entrepreneurs decided to do something about it. The first entrepreneur used a large cart that could hold several buckets to store the water and would make daily trips to the stream and return to the village to sell the water. This entrepreneur would earn 10 coins a day. The second entrepreneur invested in building a pipeline from the stream to the village. Although this took both time and investment, once the pipeline went live, the second entrepreneur would make hundreds of coins a day and not have to do any work. He put the first entrepreneur out of business.

We don't expect all authors to build pipelines and forgo the instant returns and immediate sales, but we do strongly believe that a solid marketing strategy should include both short-term and long-term investment. The goal isn't to endlessly dump money into ads and promotions and hope that the positive return continues indefinitely (spoiler alert: it won't). Nor is the goal to tirelessly search for new promotions that promise high returns on investment, only to lose money on countless "duds" before finding one that works for your particular book. The goal is to "build a pipeline" by making a name for yourself as an author and/or your book. This requires exposure and branding. However, because we know most authors typically don't have deep pockets, we mix in some promotions with short-term (one to three months) profitability potential so sales can justify continued longer-term investment in the book.


Technical

First, you need to make sure you have a Facebook Page setup—not a just a Facebook personal account, a "page" devoted to you as an author or your book. If you don't let your project manager know and they will set one up for you (and you can ignore the rest of this answer).

(You should do all of this on a desktop device rather than a mobile device).

 


Get Your Customized Book Marketing Plan Now

We offer both a no-obligation 30-minute phone consultation as well as a "self-serve" online tool, both designed to help us understand you, your book, your budget and your goals. This allows us to create the ideal book marketing and promotion strategy for you.

get started

Request Your Personalized Proposal

If you are willing to spend at least $500 on your book and would like a quote on a comprehensive book marketing plan, complete our quick form, which provides us with the necessary information to take care of you. There is no obligation.

Request Your Personalized Proposal